PUT YOURSELF IN SOMEONE ELSE'S SHOES
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14-Oak is a Perth-based sock shop.

For every pair of socks you buy, we give a pair to someone in need in our local community.


I'm Matt Mckenzie, a business journalist in Perth, WA. ​Check out my Linkedin profile ​here.

Walking down Hay Street one evening, I saw a homeless man settling in for the night under an awning. The contrast was jarring – between a man desperately in need and the city around him. I wondered how I could help.

A few months later, I discovered programs in Perth distributing essentials to people in need. Particularly in winter; homeless people suffer a range of problems with their feet, because they don’t always have something cosy and warm to slip their toes into. I had a keen interest in starting a social enterprise and I enjoy fashion.

And that’s what sparked this idea.

What is the last thing you do before you leave home every day? You put on your socks and shoes. A stylish pair of socks can really take your outfit up a notch. 


Why 14-Oak?

When I was younger, my grandparents lived at a house at number 14 on their street. I chose the number as a tribute to my grandma who looked after me when I needed it most, despite struggling as a pensioner at the time.

She put me on a positive path in life and I would not have had as many opportunities in this world without the lessons she taught me and the support she gave me.